Introduction
This Privacy Policy applies to visitors of the Pathivu News website, mobile applications, and other digital platforms. It explains how we collect, use, store, and protect personal data, and outlines your legal rights.
In this policy, “we”, “us”, and “our” refer to Pathivu News and its associated digital platforms.
What personal data do we collect?
Information you provide directly
When you register on Pathivu News to comment on articles, participate in competitions, subscribe to newsletters, or use our services, we may collect:
- Full name
- Email address
- Year of birth
- Postcode
If you subscribe to any paid services, we may additionally collect:
- Billing address
- Payment card or transaction details
If you contact our customer support team, we will collect:
- Your name and contact details
- Information relating to your enquiry or complaint
Information collected automatically
We collect information using cookies and similar technologies, including:
- IP address
- Device identifiers
- Browser type
- Location data
- Website usage and browsing behaviour
For more information on how we use cookies and how to manage them, please see our Cookie Policy.
Information from third parties
We may receive additional information about you from trusted third-party providers such as:
- Google Ads
- Google Analytics
- Parsely
- Alexa Analytics
- DoubleClick Ads
This data may be derived from publicly available sources or from platforms where you have consented to data sharing.
We may combine this information with our own data to:
- Improve audience understanding
- Build interest profiles
- Deliver more relevant content and advertising
We may also link cookie data with third-party data for analytics and personalisation purposes.
Social media data
If you interact with Pathivu News on social media (e.g. liking, sharing, following), or log in using social media accounts, we may receive basic profile information such as:
- Name
- Email address
- Date of birth
The information shared depends on your social media platform’s privacy settings.
How do we use your data?
We use your personal data to:
- Verify your identity
- Manage user accounts and subscriptions
- Personalise content and advertising
- Improve website design and performance
- Send newsletters and notifications (with consent)
- Respond to comments, enquiries, and complaints
- Administer competitions and promotions
- Conduct research and analytics
- Deliver subscribed services or products
- Send service-related messages (e.g. password resets)
- Send app push notifications
- Diagnose and fix technical issues
Please only provide sensitive personal data (such as health, religion, or ethnicity) if you consent to its use for handling your enquiry.
Advertising & Adapex
Pathivu News is affiliated with Adapex Inc for advertising services. When you enter your email address (for login, newsletters, or similar), we may share pseudonymised or hashed data such as:
- Email address
- IP address
- Browser or operating system data
This is used for advertising and analytics purposes in accordance with GDPR regulations. Adapex acts as a joint controller where applicable.
Legal basis for processing data
Consent
We rely on your consent to:
- Send marketing communications
- Personalise content and advertising
- Track eCommerce-related activity
Legitimate interests
We process data under legitimate interests to:
- Operate and improve our website
- Respond to user enquiries
- Analyse performance and user engagement
Accessing and updating your information
Registered users can update their information via their account dashboard or linked social media accounts.
You may request:
- A copy of your personal data
- Correction or deletion of your data
Requests can be made through Customer Services.
Data retention
We retain personal data only as long as necessary:
- Inactive accounts may be deleted after 12 months
- Unread newsletter subscriptions are removed after 6 months
- Subscription data is retained for at least 12 months after expiry
- Customer service records are kept for 3 years
- Cookie and analytics data is retained for 13 months
- Data may be retained longer if legally required
Who do we share your data with?
We may share data with:
- Trusted service providers (email, analytics, hosting)
- Advertising partners (aggregated and anonymised data only)
- Legal or regulatory authorities where required
We ensure all third parties implement appropriate security safeguards.
In the event of a business sale, merger, or restructuring, user data may be transferred as part of that process.
International data transfers
Due to the global nature of the internet, your data may be processed outside your country, including the UK, EU, or USA.
All international transfers are protected using approved safeguards such as GDPR-compliant mechanisms.
Your data protection rights
You have the right to:
- Access your data
- Correct inaccurate data
- Request deletion
- Restrict processing
- Data portability
- Object to processing
- Withdraw consent at any time
These rights are subject to legal limitations.
Exercising your rights & complaints
Requests can be submitted via our Customer Services contact form.
You may also contact the relevant supervisory authority or our Data Protection Officer if you have concerns.
