Introduction
This Cookie Policy applies to visitors of the Pathivu News website, mobile applications, and other digital platforms. It explains how we use cookies and similar technologies.
In this policy, “we”, “us”, and “our” refer to Pathivu News and its associated platforms.
What are cookies?
Cookies are small text files stored on your device when you visit a website. They allow websites to recognise users, remember preferences, and improve overall functionality.
Cookies help to:
- Remember your settings and preferences
- Enable login and commenting features
- Improve navigation and performance
- Deliver relevant advertising
Some cookies collect data such as browsing behaviour and approximate location to enhance user experience.
Web beacons
Some pages on Pathivu News may contain web beacons (also known as clear gifs). These collect limited information such as:
- Cookie number
- Time and date
- Page location
Web beacons do not collect personally identifiable information and are used mainly to measure campaign effectiveness.
Information collected by cookies and similar technologies is treated as personal data under data protection laws.
Related links
- User Policies
- Privacy Policy
- Contact Us
How do we use cookies?
Pathivu News uses cookies to:
- Monitor website performance
- Improve content and usability
- Enable commenting and user accounts
- Analyse visitor numbers and engagement
- Personalise content and advertising
Cookies also help support advertising revenue, which allows us to provide content free to readers. Some links on our site may lead to third-party products or services, and cookies may track referrals to ensure correct commission payments. These commercial arrangements do not influence our editorial content.
Please note that disabling cookies may negatively affect your experience on our website.
Types of cookies we use
- Strictly necessary cookies
These cookies are essential for the website to function properly. Without them, basic features such as registration and login would not work.
Examples include:
- Assigning unique visitor identifiers
- Enabling secure login for registered users
These cookies do not collect information for marketing purposes.
- Performance cookies
Performance cookies collect anonymous statistical information about how visitors use the website. They help us improve functionality and user experience.
Examples include:
- Number of visitors and visits
- Time spent on pages
- Navigation paths and referral sources
We may use third-party analytics providers to help us analyse this data. These providers may place cookies on our behalf.
If you are a registered user and have given consent, we may combine analytics data with your account information to personalise content or recommendations.
- Functionality cookies
Functionality cookies allow the website to remember your preferences and provide enhanced features.
Examples include:
- Remembering language or region settings
- Saving user preferences in your account
- Suppressing first-time visitor messages
- Advertising and targeting cookies
These cookies are used to:
- Show advertisements relevant to your interests
- Limit how often you see the same advertisement
- Measure advertising campaign effectiveness
They are often placed by third-party advertising networks with our permission. These cookies do not identify you personally but track browsing behaviour.
Advertising methods used:
- Interest-based advertising: Ads based on your browsing activity and inferred interests
- Retargeting: Ads shown to users who have previously visited certain websites
Without these cookies, advertising will be less relevant to you.
For more information on how Google uses data, please see Google Privacy & Terms.
How can you control cookies?
You can manage cookies through your browser settings. Please note:
- Deleting cookies may remove saved preferences
- Some website features may stop working properly
Most browsers allow you to:
- View and delete cookies
- Block third-party cookies
- Receive alerts before cookies are stored
Browser-specific guidance:
- Internet Explorer
- Firefox
- Chrome
- Safari
Managing performance cookies
You can opt out of anonymous analytics tracking through third-party opt-out tools. Doing so may limit our ability to improve the website based on user feedback and behaviour.
Managing advertising cookies
Opting out of targeted advertising does not reduce the number of ads you see; it only makes them less personalised.
You can manage advertising preferences via the Your Online Choices platform provided by the Internet Advertising Bureau.
User agreement
By continuing to use Pathivu News, you agree to our use of cookies as described in this policy.
If you do not accept this Cookie Policy, we recommend that you stop using the website in your best interests.
